To provide a positive experience unmatched by any other sport, that generates significant community benefits.
Respect: We respect people by recognising and accepting their input; honest communication; achievements; efforts and contributions aimed at delivering the most positive constructive outcomes for football.
Passion: We are proud to work and volunteer in the football industry; passionately believe it contributes to the community.
Professionalism: We value hard work and innovative thinking aimed at achieving quality outcomes for the game, members and for the public.
Team: We value working together as a cohesive, inclusive team that supports each other in accomplishing our goals.
The Strategic Plan 2014 – 2016 sets a clear direction for the SFDFDC over the period. That direction is expressed in our five strategic goals. We will measure ourselves on:
Deliver positive experiences
Provide community benefit by building strong, cohesive and active communities
Secure the resources and capabilities required to continually improve our delivery of services to the community
Enhance our reputation as a leading service sports provider and work with the WAFC and enhance the reputation of football as the leading sporting body in delivering positive experiences and significant community benefits.
Achieve significant growth in participation, volunteer and fan involvement.